Question
A retail records customer demand during each sales period. Use the following demand data to develop here-period and four-period moving average forecasts and single exponential
A retail records customer demand during each sales period. Use the following demand data to develop here-period and four-period moving average forecasts and single exponential smoothing forecasts with = 0.5. Compute the MAD, MAPE, and MSE for each. Which method provides the better forecast?
| Period | Demand |
| 1 | 86 |
| 2 | 93 |
| 3 | 88 |
| 4 | 89 |
| 5 | 92 |
| 6 | 94 |
| 7 | 91 |
| 8 | 93 |
| 9 | 96 |
| 10 | 97 |
| 11 | 93 |
| 12 | 95 |
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
