Question
A retailer who hoped to reduce postpurchase anxiety that purchasers of its large home appliances might feel should: Select one: A. send letters to each
A retailer who hoped to reduce postpurchase anxiety that purchasers of its large home appliances might feel should:
Select one:
A. send letters to each buyer thanking them for their purchase.
B. produce products that emphasize the attributes customers want from larger appliances.
C. provide warranties to assure customers of the appliances' reliability.
D. conduct follow-up phone calls from the appliance manufacturer assuring customers that if they are not completely satisfied, the manufacturer will do what is necessary to make the customer happy.
E. all of these.
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