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A retailor chose to commission a program of focus groups. Given the aims of the company's research, what other research tools might the company have
A retailor chose to commission a program of focus groups. Given the aims of the company's research, what other research tools might the company have used? Explain your selection
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
