Question
Serge Casey a marketing researcher for a large telecommunications company is conducting a focus group to test the feelings of customers regarding a new phone-pricing
Serge Casey a marketing researcher for a large telecommunications company is conducting a focus group to test the feelings of customers regarding a new phone-pricing package. What are the focus groups a type of?
Question 20 options:
executive interviewing
survey research
ethnographic study
personal interviewing
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
