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A salesperson works for a manufacturer of premium dog food. She tries to encourage retailers to carry her dog food on their shelves and sell
A salesperson works for a manufacturer of premium dog food. She tries to encourage retailers to carry her dog food on their shelves and sell it to consumers. A discount grocery story is interested in carrying the dog food. The salesperson agrees to sell the dog food to the grocery story, on the condition that they promise to maintain her company's target retail price: $5.99 per can. This is considered acceptable business practice. O True False This role in the buyer centre can consist of 1) receptionists and executive assistants controlling access to members of the buying centre; and/or 2) purchasing and procurement departments restricting access to information: Decider Influencers O Gatekeepers Users
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