A Silent Way to Reach the Dream of "Kopi Tuli" by Dyah Hasto Palupi - October 13, 2019 Who says free internet networks are the only attraction of scattered coffee shops this time? Kopi Tuli, a coffee shop founded and run by deaf people, proves that without even providing a free internet network, coffee shops can attract visitors. Precisely because they are not exposed to the internet network, many visitors interact with visitors others, also with baristas and waitresses. This kind of atmosphere seems to be coveted a lot guest. Back like in the old days, visitors could communicate with baristas or other visitors, besides enjoying the taste of the coffee served. Putri Sampaguita Santoso (28 years) with her two friends, Adhika Prakoso (27 years) and Trierwinsyah (28 years), deliberately set up a Deaf Coffee shop (Koptul) because he was a sufferer Deaf, Putri admitted that she was repeatedly disappointed, applied for hundreds of companies and was all rejected. In fact, as a graduate of Binus DKV, Putri felt capable and could work like an ordinary person. "I want to be a career woman. But because I am deaf, I am not accepted by any company, " said Putri, disappointed. In order to pass the time, Putri had built a training foundation for deaf friends, namely the Foundation Sampaguita. At this foundation, he provides training for deaf people in the form of governance training catering, sewing, making leather wallets and bags, to painting on glasses. "So far there have been 700 friends with deaf disabilities that we train in the hope that they don't experience the same thing like me, "he said. One day, Andhika contacted Putri to ask her to do business. "I asked what was his hobby. Evidently, she likes coffee, said Putri about the incident two years ago. According to him, that business is being run based on hobbies will definitely not bore you. "Incidentally, Adhika has a hobby of coffee, so we do decided to establish Koptul in 2018 in his friend's garage in the Depok area. Not until a year, around October 2018, more outlets in Duren Tiga, South Jakarta. For Putri, the choice to open a coffee shop is not just following trends. According to him, coffee is a communication medium. Usually, people drink coffee while chatting. "Well, we are trying to build a space that can bridge people with people deaf. We want deaf people to be able to communicate normally with other people. Well, here is the value, which is to make a coffee shop a space for listening and interaction with friends deaf friend. In addition, so that people are more aware that deaf people can too building a business, "he explained.

Given the name Kopi Tuli, according to Putri, it does not mean to make fun of or to be pitied. it is the identity of its founders. My friends and I also want to tell society that deaf is not an obstacle to work, "he said proudly. In fact, in glasses Koptul's packaging also has an alphabet in sign language. "This is also learning for the community about how to communicate with deaf friends, "he continued. The daughter is happy because in a day, Koptul can sell 150-200 cups of coffee at each of its outlets.

Now, Koptul doesn't just provide coffee and sign language learning. Koptul will preparing barista training programs, even planning to increase the use of types coffee in their coffee house. Apart from that, Koptul also deliberately empowered friends deaf disabilities to be productive. The founders are also presenting innovation with blending coffee with fruit. Among them, Kopi Snail (The Princess) which combines coffee with avocado, black marble coffee, and charcoal coffee with milk. "Much of the coffee supply is taken from Papua and Ciwidey. The price is around Rp. 20 thousand per glass, "said Putri proudly. In the future, his party has designed short-term, medium-term and long-term programs long. The short-term program is to socialize sign language to schools. In the medium term, we will build more Koptul outlets, especially in Jabodetabek, with a priority on empowering deaf friends. For the long term, own a home own production. "This production house will produce raw materials for food and Koptul drinks, will also be a training forum for deaf friends to become good human resources can be hired, Putri explained. The plan, Koptul will also build a bakery. For Putri, Koptul is a place to fulfill her dream to work and be useful for her deaf fellow. Now, he has planned to open 1,000 Koptul outlets so that they can absorb it more disabled workers. One Koptul outlet can employ four deaf friends, so if there are 1,000 outlets, his party can absorb 4,000 deaf friends. "Koptul has also become PT, namely PT Biru Alam Internusa, Putri added. The same hope came from one of Koptul's customers, Iqbal. As a loyal customer, he hopes there will be more Koptul shops appearing. Because, shops such as Koptul become an oasis in the middle of the rise of similar coffee shops. "Here, a place that unites listening friends and deaf friend. Every coffee here I also feel the kinship is very much felt, "he said. "If on elsewhere, people who drink coffee will definitely focus on their own business. But in Koptul, visitors will be invited to chat and mingle with each other. Employees and founders are also mutually exclusive mingling, continued Iqbal, who liked the identity that was most attached to Koptul: the use of language cue.

Question: 1. If you want to open a Koptul outlet in another location, you should use Systematical Feasibility Study or Practical Feasibility Study? What is the reason? (10 points) 2. If it is assumed to use Systematical Feasibility Study where there are 4 analyzes, namely: Product / Service Feasibility Analysis, Industry / Target Market Feasibility Analysis, Organizational Feasibility Analysis and Financial Feasibility Analysis, which analysis is the most important analysis for Copt? Explain logically. (10 points)