a situation is given to you where u are a mayor of vancouver, and u are considering to renovate the marketing strategy for the city of vancouver. u have to develop new and innovative ideas for vancouver tourism which should consider these important points:

1. peircing insight (rationale/need/challenge)
2. brand connection(brand solution)
3. succinct expression(tagline)

i would like you to provide me with the refrences so that i could have an overview of the topics u have considered

thanks for your help