A small business has hired you as a business analyst. 

In this activity, you will create both a SWOT analysis of your small business ideas and a presentation of your findings. 

Step 1: Identify a Business Select a small business that is local to you. 

Step 2: Research the Business and Record Your Findings Conduct research of that business using online tools, such as trade associations and business research websites. During your research, take notes and organize them based on the SWOT model of both internal and external factors: strengths, weaknesses, threats, and opportunities. 

Step 3: Prepare Your Presentation Prepare a presentation that includes, at the minimum, the following: A title slide with the name and description of the business you selected A slide containing a graphic that illustrates the SWOT matrix with summary descriptions of the strengths, weaknesses, threats, and opportunities for your selected business Four additional slides for each one of the factors providing a more detailed bulleted list of your SWOT analysis A recommendation slide that summarizes your findings—focused on potential crises in the business and recommendations based on your analysis