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A small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in

A small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county.This practice is commonly referred to as which of the following?

Question 3 options:

a)

Market positioning

b)

Marketing management

c)

Target marketing

d)

Promotional mix

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