A small textile manufacturer just completed its balanced scorecard (BSC) for the upcoming year. After evaluating feedback from customers and employees, management has decided to focus its efforts on several areas. If the company wishes to increase its unique fabric offerings, which of the following pairs would be the most effective initiative and the best measure to use? Initiative: Establish relationships with new vendors; and Measure: Quality rating of new vendors Initiative: Conduct efficiency study; and Measure: Number of new vendor relationships Initiative: Establish relationships with new vendors; and Measure: Number of new vendor relationships Initiative: Improve machining capabilities; and Measure: Quality rating of new offerings