Question
A soft drink manufacturer opened a new manufacturing plant in the Midwest. The total fixed costs are $70 million. It plans to sell soft drinks
A soft drink manufacturer opened a new manufacturing plant in the Midwest. The total
fixed costs are $70 million. It plans to sell soft drinks for $6.00 for a package of 10 12-
ounce cans to retailers. Its variable costs for the ingredients are $3.00 per package.
a. Calculate the break-even volume.
b. What would the break-even be if the firm wanted to make $22 million in profit?
c. What would happen to the breakeven point if the fixed costs decreased to $61
million?
d. What would happen to the breakeven point if the variable costs increased to $3.50
due to increases in commodity costs (with fixed costs of $61 million)?
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