A specialty software development firm is planning to offer one of four new software products and wishes to maximize profit, minimize risk, and increase market share. If a weight of 65% is assigned to profit potential, 20% to profitability risk, and 15% to market share, identify the product that would be best for the firm to introduce. New product Profit potential ($) Profit risk ($) Market share SW1 100k 40k High SW2 140k 35k Low SW3 150k 50k Medium SW4