A start-up cafe has hired you as a marketer to help them grow their business. Operations have been in place for 3 years, with the Cafe earning a profit in the last year. They are looking to expand their reach through a variety of digital marketing methods. The Cafe is located in a sprawling urban center, and is best known for their artisanal grilled cheese sandwiches. Cost is a key consideration here, and the Cafe website is fairly rudimentary. Which marketing method would you recommend to drive traffic, why, & how would you implement it? Please list all your assumptions, and use the framework