A strategy of diversifying into unrelated businesses

is aimed at achieving good financial fit $($whereas related diversification aims at good strategic fit$).$

generally offers more competitive advantage potential than related diversification.

concentrates on diversifying into businesses where a company can leverage use of a well$-$known brand name in ways that create added value for shareholders. is the best way for a company to pass the attractiveness test in choosing which types of businesses$/$industries to enter.

discounts the importance of strategic fit and instead focuses on building and managing a group of businesses in attractive industries that can acquired on financial terms that aimow for acceptable returns on investment.