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A strategy to be the industry's overall low - cost provider tends to be more appealing than a differentiation or focus strategy whenA.the market is
A strategy to be the industry's overall lowcost provider tends to be more appealing than a differentiation or focus strategy whenA.the market is composed of many buyer types, all with varying needs and expectations Bthere are many ways to achieve product differentiation that buyers find appealing Cthe offerings of rival firms are essentially identical, standardized, commoditylike products Dbuyers use the product in a variety of different ways Ebuyers have high switching costs in changing from one seller's product to another
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