A student at a university developed an idea for artificial turf that had interlocking pieces, making it easier to install and reducing installatio survey, which they sent to landscapers in Arizona, New Mexico, Texas, and California. Based on the very successful results of the survey, whi and sell it to landscapers in regions where water was limited$.$ Why was the investment in concept testing a crucial exercise? is smart to conduct concept testing to ensure that a product will be well received by consumers and worth the time and resou Taking time to test a concept gives the developers more time to tweak a product and finish the final stages of development Concept testing gives the developer enough information to start building a pricing strategy on how much to charge for the produ Testing a concept with potential buyers allows the company to find influencers who can help them market the product