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A student wants to buy a smartphone so she can share pictures with her friends. An insurance claims adjuster wants to buy a smartphone to
A student wants to buy a smartphone so she can share pictures with her friends. An insurance claims adjuster wants to buy a smartphone to document accidents take pictures, write a report, etc. If they both purchase the same model smartphone, such as an Apple iPhone, which statement is most accurate?
A The student is the prospective customer since there are more students buying smartphones for personal use than there are insurance adjusters buying smartphones for business use.
B
Neither the adjuster nor the student is a prospective customer since the company will pay for the adjuster's smartphone and the student's parents will pay for hers.
C The adjuster is a prospective customer because the smartphone will be used for work; the student is only a secondary user since the purpose of the smartphone is just for entertainment.
D Only a person who has bought a smartphone previously is a prospective customer; only previous owners of smartphones benefit from buying new ones.
E Both the adjuster and the student are potential customers because in their own way, they both benefit from the product.
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