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A successful new product development team works in a state - of - the - art lab and is aided by a crack team of
A successful new product development team works in a stateoftheart lab and is aided by a crack team of market researchers. This is likely to be a source of durable competitive advantage for the company because of
a
historical conditions.
b
smart investments.
c
social complexity.
d
efficient operations.
e
none of the above
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