Question
A sunglasses retailer is trying to determine if there is a significant market for its merchandise in a specific mall location where its considering opening
A sunglasses retailer is trying to determine if there is a significant market for its merchandise in a specific mall location where its considering opening a store. It has an active Facebook page where customer routing visit to get coupons and comment on the latest sunglasses offered. How can this retailer use Facebook and Facebook insights to decide if it should open the new store?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
