a. Suppose you were the marketing director for a luxury car manufacturer. Discuss what factors you would consider in building a customized BPI which could be used to evaluate markets for future dealerships.

To accomplish your task you should recollect the formula for calculating the Buying Power Index BPI Index) and present your answer using this

formula

b. Let's suppose You want to deal with the import of cost-effective LED luminaries for industrial use in the USA. Which source/sources of secondary data are You going to address to collect the needed information about B2B Customers who might buy Your LED luminaires?