A survey aimed to evaluate perceptions of Microsoft Surface Pro 4 compared to key market leaders: Apple MacBook Pro and Dell Inspiron. Below are the average overall evaluations of the three brands on a scale of 1 to 7 (1=Bad Choice; and 7=Excellent Choice):

Microsoft Surface Pro: 3.2 Apple Macbook Pro: 6.4 Dell Inspiron: 4.8

The Microsoft manager looked at the results with disappointment. It seems that Apple's evaluation is double ours; while Dell's evaluation is 1.5 times ours. We need to work on a strong marketing campaign!