Question
A survey item that asks: What is your age: ____ 20 - 29 ____ 30 - 40 ____ 41 - 50 has an interval level
A survey item that asks:
What is your age:
____ 20 - 29
____ 30 - 40
____ 41 - 50
has an interval level of measurement
a) True b) False
Question 2
If you measured "customer perception" and wanted to test whether it was a valid measure, you would use Cronbach's alpha.
a) True b) False
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
