Question
A technology company releases a new style of smartphone, and they use promotions in the hopes that they will catch the interest of innovators and
A technology company releases a new style of smartphone, and they use promotions in the hopes that they will catch the interest of innovators and early adopters who will be willing to purchase the new product. What stage of AIDA does this represent?
Multiple Choice
- attention
- affective
- interest
- desire
- action
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
