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A television commercial for an apparel brand urges viewers to call its toll-free number to place an order, immediately. The commercial announces a free gift
- A television commercial for an apparel brand urges viewers to call its toll-free number to place an order, immediately. The commercial announces a free gift hamper to consumers who place an order before midnight. The apparel brand is making use of:
- Group of answer choices
- a. sales promotion
- b. ambient advertising publicity
- c. direct-response advertising
- d. support advertising
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Marketing Research
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
13th Edition
1119497639, 978-1119497639
