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a/ The firm estimates that they will be able to sell each year 20,000 cars at $40.000 each. However, 25% of the customers will come

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a/ The firm estimates that they will be able to sell each year 20,000 cars at $40.000 each. However, 25% of the customers will come from existing customers of the firm and who buy luxury cars. We assume that the price of the luxury car is $35,000. What will be the incremental revenues of the project? b/ Let's suppose that the project will bring additional sales of $90 million each year from posters, gadgets, and other secondary items. What is the new incremental revenue

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