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a. the shift in income contributing to improvement of standard living has been linked to two key factors. list and explain these two factors? (5

a. the shift in income contributing to improvement of standard living has been linked to two key factors. list and explain these two factors? (5 marks)

b. for the most part, marketers fail to use social class information effectively as they could. list five reasons why this failure might occur. (5 marks)

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