Question
1 What are the main differences between International marketing and marketing in a domestic context? Answers should include the following: - A Discussion of a
1 What are the main differences between International marketing and marketing in a domestic context?
Answers should include the following:
- A Discussion of a firm's internal and external environments within domestic and global contexts.
- Challenges (including competition) in both domestic and international markets.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
