Question
A True Platform For Sellers: How Alibaba Is Trying to Take Over The World 1. How is Alibaba seeking to facilitate each stage in the
A True Platform For Sellers: How Alibaba Is Trying to Take Over The World
1. How is Alibaba seeking to facilitate each stage in the B2B buying process?
2. What methods is Alibaba using to build its B2B relationships? What other methods might it try to expand its reach even further?
3. Can a competitor beat Amazon by competing with it in the B2B market?
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
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