A typical womens specialty retailer with a wide range of customer ages and a medium to upper income demographic needs to consider what blend of email communication?

Because the customers have a higher than average income level, the retailer should send them primarily branding and image emails to separate them from discounters

Retailers get the best return from promotional emails skip the branding and focus on return from sale emails.

The retailer needs to blend both branding and sale messages to make sure their customers stay engaged throughout the year

Because retailers want to get the emerging younger customer, focus the emails mainly on their younger customers send fewer to the older age range