A unicorn technology company called SOL-TECH offers software consultancy. The company develops customised customer relationship management (CRM), enterprise resource planning (ERP), and management information systems (MIS) for is clients. A restaurant wants to improve customer interactions, manage leads, and assist customers. It approaches SOL-TECH to provide it with relevant solutions. SOL-TECH organises a meeting with the restaurant's key stakeholders to understand the business environment, and develops an understanding of the main purpose of the CRM, as per the discussion. SOL-TECH proposes a customised CRM that will help the restaurant improve its customer relationships, as well as other administrative activities such as table reservations, promotions, data centralisation, and customer feedback. According to SOL-TECH, the proposed CRM will enable the restaurant to provide better customer service by giving it a complete overview of each customer. This allows the restaurant to quickly and easily resolve customer issues and provide personalised services. The customised CRM software will help the restaurant manage its performance and evaluate areas where it can improve; it will also assist with promotions and rewards, while the feedback function will help the restaurant understand the needs of its customers. Required: 1. Explain five key drivers that prompted the restaurant to implement a CRM system and describe how artificial intelligence (AI) can transform the CRM environment. (15 marks) 2. As the restaurant manager, explain how will you manage change management challenges while implementing CRM. (10 marks)