Question
A university student has just purchased a new Samsung Smartphone. What factors might cause the student to experience post-purchase dissonance? How might the student try
A university student has just purchased a new Samsung Smartphone. What factors might cause the student to experience post-purchase dissonance? How might the student try to overcome it? How can the retailer who sold the Smartphone help reduce the student's dissonance? How can the Samsung help?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
