A video game store located in your town is interested in learning more about the demographics and behaviours related to video games (e.g., playing, viewing, time spent, etc.) of the people (not just the current customers) that live within a 5 km radius around the store. You do not have a database of contact information for any consumers.

Define the population for this research. Identify your sampling frame. Choose a sampling procedure (probability or non-probability sampling and the specific technique within) and explain your answer.