A Vienna beef wiener, poppy seed bun, sweet pickle relish, mustard, onions, tomato wedges, cucumber slices, sport peppers, and celery salt make up the Chicago Garden Dog. The traditional New York City Dirty Water Dog consists of a natural casing all-beef frankfurter, a white bread bun, sauerkraut, mustard, onions, and tomato relish. A price comparison between a Chicago Garden Dog and a New York Dirty water Dog is of interest to a researcher. She compiles the following preference rankings for several hot dog characteristics, from most favored (1) to least undesirable (8).

Dog: Vienna Beef OR Natural Casing (all beef frankfurter with Natural Casing) Toppings: Garden (poppy-seed roll, sweet pickle relish, mustard, onions, tomato wedges, cucumber slices, sport peppers, and celery salt) OR Dirty Water (white bread roll, sauerkraut, mustard, onions, and tomato relish) Price: $2.50 OR $3.50

	PRICE
Hot Dog	Topping		Topping
	Garden Vienna Beef $2.50 Rank =2	Dirty Water Vienna Beef $2.50 Rank = 6	Garden Vienna Beef $3.50 Rank = 4	Dirty Water Vienna Beef $3.50 Rank = 8
	Garden Natural Casing $2.50 Rank = 1	Dirty Water Natural Casing $2.50 Rank = 5	Garden Natural Casing $3.50 Rank = 3	Dirty Water Natural Casing $3.50 Rank 7

1). Score the hot dog offering from 0 to 7, with 0 being the lowest utility hot dog and 7 being the highest utility.

2). Calculate the part worth utility of each of the attributes at their different levels.

3). For each combination of hot dogs, toppings and prices, what is the utility measured in utils?

4). Calculate the dollar value per util.

5). What is the utility difference between Garden toppings and Dirty water?

6). What is the utility difference between Vienna Beef dogs and natural casing dogs in utils?

7). If a nearby established competitor offers a Chicago Garden Dog at $3.00, what would be an appropriate price for a natural casing hot dog with Garden toppings?