A well$-$known home appliances company organizes competitions to find forward$-$thinking solutions for a sustainable planet. The underlying objective is to add innovative home appliances to their product portfolio that are environmentally friendly, user$-$friendly, aesthetically appealing, and contribute to a high quality of life. The company has decided to develop the winning idea in the "Smart Mobility" theme, which is the 'Portable Stain Remover$/$Cleaner$\text{'}$ as a new product. This product will consist of two components. Users are expected to separate them and place them on both sides of the garment, then select the appropriate cleaning program. Negative ions and steam will refresh clothes and remove stains. The cleaner operates on batteries and can be used virtually anywhere in the world. It not only serves as a physically portable device but also makes people independent from home. The company's marketing manager believes that if built on solid consumer insight, this could be a true innovation.

a$)$ What qualities would you suggest this new product should have to increase its adoption rate by consumers? Please explain the top $3$ qualities you find most important.

b$)$ What factors do you think will have the most impact on consumers' purchasing behavior for the 'Portable Cleaner' product? List and explain in detail $5$ factors that you would recommend the company to further research $($focus on subcomponents of the main factors discussed in class$).$

c$)$ Focusing on the consumer buying process, discuss how the company can create a competitive advantage in three separate stages of the process.