1. In 1999, the business strategy of NEXT was extended to One Brand; Three ways of shopping....

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1. In 1999, the business strategy of NEXT was extended to "One Brand; Three ways of shopping". Explain the historical development of this process and the necessity for NEXT to integrate these different retail channels.

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 05:00 AM

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1. In 1999, the business strategy of NEXT was extended to One Brand; Three ways of shopping....

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Strategic Retail Management Text And International Cases

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