3. IKEA has not yet implemented online shops in every country where it operates. Assess the relevance
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3. IKEA has not yet implemented online shops in every country where it operates. Assess the relevance of this retail format within the framework of the company’s future internalisation?
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Related Book For
Strategic Retail Management Text And International Cases
ISBN: 9783834925367
2nd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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