3. IKEA has not yet implemented online shops in every country where it operates. Assess the relevance

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3. IKEA has not yet implemented online shops in every country where it operates. Assess the relevance of this retail format within the framework of the company’s future internalisation?

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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