2. The parallel use of different retail formats and/or sales formats is referred to as multichannel retailing.

Question:

2. The parallel use of different retail formats and/or sales formats is referred to as multichannel retailing. What are the opportunities and risks associated with this concept in general and for IKEA in particular?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

Question Posted: