1. IKEA operates in the same market with three formats: category specialists, online shops and catalogue retailing....
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1. IKEA operates in the same market with three formats: category specialists, online shops and catalogue retailing. What are the typical characteristics and advantages of these retail formats? To what extent do these characteristics and advantages apply to the retail formats used by IKEA?
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Related Book For 
Strategic Retail Management Text And International Cases
ISBN: 9783834925367
2nd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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