3. Ahold operates online shopping formats in Europe and in North American market. Evaluate the relevance of

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3. Ahold operates online shopping formats in Europe and in North American market.

Evaluate the relevance of the company’s e-commerce and m-commerce formats for future growth in food retailing.

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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