2. Aholds strategy of international growth is mainly based on the acquisition of powerful local retail brands.
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2. Ahold’s strategy of international growth is mainly based on the acquisition of powerful local retail brands. Discuss critically the challenges and opportunities of introducing the brand Albert Heijn with its specific formats in the international market.
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Related Book For 
Strategic Retail Management Text And International Cases
ISBN: 9783834925367
2nd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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