2. The parallel use of different retail formats and/or sales formats is referred to as multichannel retailing.
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2. The parallel use of different retail formats and/or sales formats is referred to as multiȬchannel retailing. What are the opportunities and risks assoȬ
ciated with this concept in general and for Media Markt in particular?ȱȱ
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Related Book For
Strategic Retail Management Text And International Cases
ISBN: 9783834902870
1st Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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