2. The parallel use of different retail formats and/or sales formats is referred to as multichannel retailing.

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2. The parallel use of different retail formats and/or sales formats is referred to as multiȬchannel retailing. What are the opportunities and risks assoȬ

ciated with this concept in general and for Media Markt in particular?ȱȱ

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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