3. Media Markt has online shops only in Italy and Germany. Assess the relevance of this retail...

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3. Media Markt has online shops only in Italy and Germany. Assess the relevance of this retail format within the framework of the company’s fuȬ

ture internationalisation.

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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