1. Why is it attractive for apparel manufacturers such as Esprit also to dis tribute their products...

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1. Why is it attractive for apparel manufacturers such as Esprit also to disȬ

tribute their products via secured channels? What elements of Esprit’s global brand strategy reflect and enhance this secured distribution stratȬ

egy?ȱȱ

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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