2. From a retailers point of view, such as a department store, what are the potential advantages...

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2. From a retailer’s point of view, such as a department store, what are the potential advantages and disadvantages if a manufacturer uses forward integration, i.e. opens its own equity stores in addition to selling its prodȬ

ucts through the retailer?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 04:00 AM

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2. From a retailers point of view, such as a department store, what are the potential advantages...

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Strategic Retail Management Text And International Cases

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