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These two professionals usually develop the creative brief, which is handed off to the agency's creative team. The client and creative director Account planner and
These two professionals usually develop the creative brief, which is handed off to the agency's creative team.
The client and creative director
Account planner and account executive
Media planner and strategist
Account executive and the client
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
