2. A catalogue is an expensive medium since it needs to be printed and distributed to households....
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2. A catalogue is an expensive medium since it needs to be printed and distributed to households. If already 70 % of the home shopping orders at NEXT come via the online channel, would you recommend NEXT to eliminate the catalogue channel from its channel mix in future years? Give arguments for and against this idea. What are the typical advantages and services of the specific retail channels?
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Related Book For 
Strategic Retail Management Text And International Cases
ISBN: 9783834925367
2nd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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