Question
a. What types of resources affect ability to process information and make decisions? b. What part does just noticeable differences (jnd) play in consumers' perceptions
- a. What types of resources affect ability to process information and make decisions?
b. What part does just noticeable differences (jnd) play in consumers' perceptions of a product?
c. What role does attention play in advertising strategy? What strategies would you use in order to increase attention for a product of your choice?
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
