A

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot credo, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed-media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

1. If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process?

2. The type of trade-promotion discount in which manufacturers agree to reduce the price to

the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called_________________.

3. Which of the following statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumers mind?

4. The main marketing objective for the maturity stage of the PLC is what among the following mentioned options?

5. Which of the following analysis methodology is used to identify the macroeconomic conditions in a marketing environment?

6. In which of the following market structures is the degree of control over the price of its product by a firm very high?

7. The most logical budget setting method is found in the list below. Which is it?

8. One common misuse of marketing research findings in contemporary business is the

tendency for marketing research to __________________.

9. The choice between high markups and high volume is part of which of the following retailer

marketing decisions?

10. If a government uses barriers to foreign products such as biases against a foreign

company's bids, or product standards that go against a foreign company's product features, the

government is using