Question
( a ) Who is the BDC targeting with each of the PR activities listed above? do you think it is effective? (b) Do you
( a ) Who is the BDC targeting with each of the PR activities listed above? do you think it is effective?
(b) Do you think that the amount the BDC spends on promotional items is too much, not enough, or just right?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
