A wholesaler just secured a contract for $600,000 in gross sales a year to a new client. Assuming the Net Profit Margin averages 20% on every sale by the wholesaler and they now expect to supply this company for 9 years, determine:

1. The CLTV of the new client for "nine years" using the "Easy Method" of just calculating future (net) profits. (Hint: Use $120,000 as NET Profit per year)
2. The CLTV using the "Simple Formula", with a churn of 12%
3. The CLTV using the "Traditional Formula" with an 12% churn and a cost of money (interest rate) of 8% p.a.
4. The CLTV using "DCF" over nine years at 8% compounded annually, assuming Net Profits are $120,000per year.
5. Briefly explain what this tells us about this client.